Which Affiliate Network Has The Best Cookie Window In 2025?

Are you trying to figure out which affiliate network gives you the longest, most reliable cookie window in 2025?

Which Affiliate Network Has The Best Cookie Window In 2025?

You’re asking a smart question because the “cookie window” quietly decides whether you get paid or quietly wonder where your commissions went. In 2025, the topic isn’t as simple as “who gives you the most days.” You also need to think about whether those days actually hold up in a world where Safari trims cookies like an overzealous gardener and Chrome is slowly ushering third-party cookies out the door. Still, you deserve a clear answer and a working plan.

What a Cookie Window Really Means

You read “30 days,” and your heart warms. But in affiliate, “cookie window” can mean a few different things. You want to be sure you’re talking about the same thing as the program manager who wrote the terms.

• Cookie window: The length of time after a click during which a purchase is attributed to you if the user returns and converts.
• Attribution window: The official lookback period the network uses to credit a conversion, sometimes different from cookie life when login or server postbacks are involved.
• Impression (view-through) window: A shorter window (often 1–7 days) that may credit a conversion if no click is found, depending on the program’s rules.

When people talk about “best cookie window,” they usually mean the click-based window. But credit can also depend on first-click or last-click rules, coupon code priority, paid search de-duplication, and cross-device stitching. A 90-day cookie that gets ignored by a “last-click wins” rule is like a landlord who promises a three-month lease but hands the keys to your neighbor.

Why Cookie Windows Matter to You

You care about cookie windows because your audience’s buying cycle isn’t always instant. If your readers are impulse buyers of low-cost items, 24 hours might do. If you cover mattresses, B2B SaaS, or courses, your audience might need a couple of weeks, a month, or a polite nudge from your newsletter before they buy. The longer and more reliably tracked the window, the more likely your work pays off.

The 2025 Tracking Reality: Shorter Browser Cookies, Smarter Attribution

If you feel like your cookies are shrinking in the wash, you’re not imagining it. Browsers put limits on cookies that affect your attribution:

• Safari’s Intelligent Tracking Prevention (ITP) often caps client-side JavaScript-set cookies to as little as 7 days for cross-site contexts, and sometimes shorter depending on behavior.
• Firefox’s Enhanced Tracking Protection and other privacy moves limit third-party cookies and some tracking techniques.
• Chrome’s phaseout of third-party cookies is rolling across 2024–2025, pushing networks to rely more heavily on first-party storage and server-to-server tracking.

Where does that leave you? The best networks in 2025 have moved beyond old-school pixels to first-party cookies, server-to-server postbacks, and sometimes login-based attribution. That means the number of “days” on paper matters, but the technical plumbing matters more. A 30-day window with strong server-side attribution can outperform a 90-day window that collapses on Safari.

Cross-Device and Cookieless: Login and Server Postbacks Are the New Cookies

If a user clicks your link on their phone, then buys on their laptop three days later, that’s traditionally a tracking nightmare. Modern networks can match those events with:

• First-party cookies set via the advertiser’s domain
• Server-to-server postbacks (using a transaction ID passed in your click)
• Login-based mapping (the user signs in on the merchant’s site)
• Mobile measurement partners for app installs and in-app purchases
• Identity graphs that link clicks to conversions probabilistically or deterministically

As you evaluate “best cookie windows,” ask about these features. They’re not as fun to boast about in a banner ad, but they decide whether you get paid.

Quick Comparison: Typical Cookie Windows by Major Affiliate Networks in 2025

Here’s a practical snapshot. The numbers are typical, not universal. Many advertisers set their own window within each network.

Network	Typical Click-Attribution Window (2025)	Who Sets It	Cross-Device/Login-Based Attribution	Notes You Should Know
Amazon Associates	24 hours (90 days if item added to cart within 24 hours, for that item)	Amazon	Limited; Amazon controls ecosystem	Great conversion rates; short window. Add-to-cart exception helps if used.
eBay Partner Network (EPN)	~24 hours	eBay	Within eBay account environment	Fast cycles. Short window but strong for auction behavior.
CJ (formerly Commission Junction)	Often 30 days; varies by advertiser (7–45–90+ days seen)	Advertiser	Yes; supports cross-device and cookieless where enabled	Robust tools; attribution rules vary widely by program.
Impact.com	Commonly 30–90 days; set per brand	Advertiser	Yes; strong server-to-server and cross-device	Good for negotiation and advanced attribution.
Awin	Commonly 30 days; varies per program	Advertiser	Yes; first-party tracking via MasterTag	Transparent program terms; check individual merchant pages.
ShareASale	Often 30 days; merchants vary widely (7–180 days appear)	Advertiser	Partial; depends on merchant setup	Easy to browse cookie terms; lots of SMB brands.
Rakuten Advertising	Often 7–30 days; varies per brand	Advertiser	Yes; enterprise-grade cross-device	Strong with big retailers; shorter windows are common in retail.
PartnerStack (SaaS-focused)	Frequently 90–180 days; long B2B cycles	Advertiser	Yes; lead-to-deal attribution via CRM	Excellent for SaaS with long consideration periods.
ClickBank	Typically 60 days; some vendors offer “lifetime” tags	Vendor	Limited cross-device; vendor dependent	Info products convert well with long windows; verify vendor details.
AvantLink	Commonly 60–120 days; merchant-specific	Advertiser	Yes; strong outdoor/gear vertical	Often generous windows; great merchant quality.
FlexOffers	Usually 30 days; varies by advertiser	Advertiser	Depends on merchant setup	Aggregator access to many brands; terms vary widely.
Partnerize	Commonly 30–45 days; set by brand	Advertiser	Yes; enterprise-grade identity and postbacks	Popular with large brands; technical depth matters more than days.
Skimlinks	Mirrors merchant’s terms (often 30 days)	Advertiser (via merchant)	Depends on merchant	Publisher-friendly, but you inherit the merchant’s window.
Travelpayouts	Often 30–60 days; program-specific	Advertiser (via network)	Yes; depends on travel partner	Travel cycles vary; flights vs hotels differ.
Shopify Affiliate Program (direct)	Commonly ~30 days	Shopify	Yes; tied to Shopify accounts	B2B creator/education programs; double-check current policy.

Again, take these as directional. Always check each program’s current terms because the brand sets the window, and they can change it any time they update their tracking or legal policy.

Network-by-Network Notes You’ll Actually Use

Details vary by program. Use this section to decide where your traffic fits and what to ask for when you negotiate.

Amazon Associates

Amazon’s click window is famously short at 24 hours, but the saving grace is the “add to cart” rule: if your reader adds the item to their Amazon cart in that first 24 hours, your attribution can extend up to 90 days for that item. You don’t control their cart habits, but you can encourage clicking when they’re closer to purchase.

Best for you if:

• Your content nudges impulse-friendly buys or gift guides
• You benefit from Amazon’s conversion muscle and wide SKU coverage

Considerations:

• You won’t win on window length. Reduce friction: deep link to specific products and prime people to add to cart.

eBay Partner Network (EPN)

EPN’s window is about a day, which mirrors the auction dynamic. If your reader clicks and then bids or buys soon, you’ll be credited. Long consideration cycles aren’t the point here.

Best for you if:

• You cover collectibles, refurbished gear, or niche categories where eBay shines
• Your audience acts quickly or tracks auctions

Considerations:

• Short windows mean you should lean on time-sensitive posts and alerts rather than evergreen comparison guides.

CJ (Commission Junction)

CJ is like a mall for affiliate programs. Cookie windows vary by advertiser, with a common 30-day lookback for clicks, though you’ll find 7-day quick-turn brands and 90-day specialty merchants. CJ supports advanced attribution, cross-device matching, and server-to-server.

Best for you if:

• You work with multiple mid-to-large retailers
• You want a single login to manage many advertisers and robust reporting

Considerations:

• Always check the “Program Terms” tab for each advertiser. The rules can differ wildly, including coupon code priority and de-duplication settings.

Impact.com

Impact is where many modern DTC and enterprise brands live. Many programs start at 30 days, and 45–90 days is not unusual for higher-consideration items. Impact’s tracking is strong, with server-side options, cross-device, promo code tracking, and product-level reporting.

Best for you if:

• You want to negotiate custom windows, private terms, or exclusive coupon codes
• You care about clean attribution and good partner communication

Considerations:

• It’s advertiser-specific. If you bring real volume or niche expertise, ask the brand (politely) for a longer window or code-based attribution to protect your credit.

Awin

Awin handles a wide range of brands, from fashion to finance, with a common 30-day window that merchants may extend. Their MasterTag enables first-party tracking, and they’re transparent about program details in the interface.

Best for you if:

• You want broad European coverage plus global brands
• You value first-party tracking and consistent network tools

Considerations:

• Coupon re-attribution rules vary by program. Check terms and reach out to the program manager if you need protection from last-minute coupon site sniping.

ShareASale

ShareASale is friendly for smaller merchants and niche brands. Many set 30-day windows, but you’ll see everything from 7 to 180 days. It’s easy to scan program details and find the cookie window before you apply.

Best for you if:

• You monetize niche e-commerce verticals or SMBs
• You appreciate an interface that shows cookie windows up front

Considerations:

• Because merchants vary, test and verify. Long windows don’t always mean high earnings if the checkout flow is clunky.

Rakuten Advertising

Rakuten works with many enterprise retailers. Windows are often on the shorter side—7 to 30 days is common—paired with robust identity and cross-device tracking.

Best for you if:

• You work with major retailers who are strict about attribution policies
• You need reliable tracking for high-traffic retail content

Considerations:

• Shorter windows can still pay if the brand converts well and your audience is primed. Watch for channel de-duplication rules that may trim your credit on brand search.

PartnerStack (SaaS-focused)

PartnerStack is a favorite in B2B SaaS for a reason: long cycles get long windows. It’s not surprising to see 90–180-day referral windows, and deals may be tracked to CRM milestones such as “qualified lead” and “closed-won.”

Best for you if:

• You cover software, tools, or B2B workflows
• Your audience signs up for trials and converts later after sales touches

Considerations:

• SaaS programs usually need solid onboarding content and comparison pieces. Don’t rely solely on the window—really help your reader choose.

ClickBank

ClickBank typically offers 60-day windows, and some vendors tout “lifetime” tags when users return via the same device/browser. It’s great for info products and offers where the vendor takes retargeting seriously.

Best for you if:

• You promote digital products, courses, or health/fitness offers with persuasive sales pages
• You thrive on long-tail content that warms readers up

Considerations:

• “Lifetime” cookies aren’t magical if the tech doesn’t capture the user across devices or if privacy modes block storage. Check the vendor’s current policy and test.

AvantLink

AvantLink is beloved in outdoor, gear, and specialty verticals. You’ll often find generous windows—60, 90, sometimes 120 days—paired with thoughtful program managers who understand seasonal buying cycles.

Best for you if:

• You cover gear comparisons, seasonal upgrades, and high-consideration equipment
• You want high-quality merchants with reasonable attribution policies

Considerations:

• Even generous windows can be undercut by strict last-click rules. Ask about coupon code handling and cross-device.

FlexOffers

FlexOffers aggregates many programs, and cookie windows vary accordingly. You’ll often see 30-day terms, with exceptions on both ends.

Best for you if:

• You want access to many brands quickly
• You’re testing multiple offers before committing to one network

Considerations:

• Aggregators can help you start fast, but you may end up moving your best relationships direct or to a network where you can negotiate.

Partnerize

Partnerize serves many global brands and supports advanced attribution, server-to-server, and cross-device. Windows are commonly 30–45 days.

Best for you if:

• You manage mature partnerships with enterprise brands
• You need airtight tracking and custom solutions

Considerations:

• Enterprise policies may restrict coupon and paid search overlap. Read the terms and ask for clarifications before committing to a content calendar.

Skimlinks

Skimlinks automatically monetizes your links. You inherit the merchant’s cookie window, which is often 30 days but varies. It’s a great way to test merchants without joining dozens of programs.

Best for you if:

• You’re a content publisher who wants fast coverage without manual link management
• You prefer to focus on editorial work while the monetization happens behind the scenes

Considerations:

• Once you see standout performance, consider joining that merchant directly to negotiate better terms.

Travelpayouts

Travel affiliate windows vary depending on whether it’s flights, hotels, insurance, or packages. Many run 30–60 days, though travel is quirky: people plan, then they don’t, then a flash sale happens.

Best for you if:

• You write itinerary content, comparison guides, and seasonal planning posts
• Your audience books both last-minute and planned trips

Considerations:

• Ensure you understand the difference between click windows and booking vs. travel completion windows. Some programs pay only after travel is completed.

So, Which Network Truly Has the Best Cookie Window?

If you want pure length, SaaS-focused networks like PartnerStack often win with 90–180-day windows. ClickBank’s typical 60-day window is generous for consumer digital products, and AvantLink merchants frequently offer 60–120 days. If you insist on a simple scoreboard of “days,” those are your champions.

But you don’t live in a vacuum where numbers on a page always become commissions. The best “effective cookie window” combines length with durable modern tracking. On that front:

• For B2B SaaS and long consideration cycles: PartnerStack and direct SaaS programs often offer the most forgiving windows and track through CRM events. If your audience reads, trials, sits on it, and then buys after a webinar, you’ll appreciate these setups.
• For modern DTC brands and enterprise retail: Impact.com, CJ, Partnerize, Awin, and Rakuten excel by using first-party, server-to-server, and cross-device attribution. Even if the window says 30–45 days, it tends to stick better across Safari and when users flip devices.
• For high-conversion consumer retail: Amazon’s 24-hour window is stingy, but the conversion engine is strong and the add-to-cart exception helps. You make up for the short window with volume and intent.

In short, the best cookie window in 2025 is the one that actually tracks—across devices, across browsers, and despite privacy controls. If your audience needs time to think, go with a network and program that offers both length and modern attribution. If your audience buys fast, choose the brands that convert in your niche and don’t fret about the number.

Match the Network to Your Niche and Traffic

Your niche and reader behavior determine whether “30 days” is stingy or plenty. Here’s a practical way to map what you publish to where you apply.

• Consumer tech and gear reviews: AvantLink, Impact.com, CJ, Awin. Look for 60–90-day windows and strong coupon rules.
• Fashion and beauty: Awin, Rakuten, CJ, Impact.com. The standard 30 days often works because buying cycles are shorter.
• B2B SaaS and tools: PartnerStack or direct programs (sometimes hosted on Impact.com). Long windows, CRM tracking, and lead milestones.
• Info products and courses: ClickBank, direct funnels. Look for 60-day windows and aggressive retargeting by the vendor.
• General retail and gift guides: Amazon Associates for coverage; supplement with CJ, Impact.com, and Awin merchants that match your popular items.
• Travel: Travelpayouts and direct hotel/air programs via CJ, Impact.com, or Awin. Confirm booking vs. completion rules.
• Finance and insurance: Enterprise networks (CJ, Rakuten, Partnerize) with program-specific windows and strict compliance. Window length matters less than payout and approval process.

Practical Math: How Cookie Windows Change Your Revenue

You don’t need a spreadsheet to feel the difference, but a quick thought experiment helps.

Imagine you send 1,000 targeted clicks to a $200 product with a 5% commission ($10 per sale). Your audience usually takes 10–14 days to decide.

• With a 24-hour window: Maybe 3% convert immediately. That’s 30 sales, $300 commission.
• With a 30-day window: You capture immediate buyers plus late deciders. If late deciders add another 2%, you get 50 sales, $500.
• With a 90-day window: You catch seasonal and payday buyers too. If that adds another 1%, it’s 60 sales, $600.

Now apply Safari reality. If your network relies on client-side cookies and your audience skews Apple, your effective lift may shrink. That’s where server-to-server and login-based attribution keep your 30–90-day windows honest.

The lesson: a longer window can add 20–100% to your revenue on considered purchases, but only if the tracking holds up. Ask the technical questions before you plan your quarter around an attractive number.

What Else Matters Besides the Window

Before you chase the shiniest number, consider the rest of the commission ecosystem. These can matter just as much, sometimes more:

• EPC and conversion rate: A short window with a great conversion rate can beat a long window with a sluggish checkout.
• Attribution rules: Last-click vs. first-click, or custom models. Coupon code priority can overwrite your click if not protected.
• Cross-device coverage: Does the network track a mobile click to a desktop purchase?
• Channel de-duplication: Will your credit be removed if the user searches the brand name on Google and clicks an ad?
• Cookie resets: Some programs reset the window on each click by the same publisher; others do not.
• In-app purchases: If your traffic lands in an app, are those tracked to you?
• Program compliance: Strict finance or health programs might have high payouts but tight approvals and postbacks that require patience.

A long window is a good start, not a guarantee.

How to Read a Program’s “Cookie Line” Like a Lawyer

When you open a program’s terms, don’t just scan for a number. Look for these phrases:

• Tracking method: First-party cookie, server-to-server, or both
• Return days or cookie duration: The headline number
• Attribution model: Last-click or first-click; whether coupon codes have priority
• Cross-device: Explicitly stated or implied via “cookieless” or “identity”
• Impression attribution: Whether view-through conversions are allowed and for how long
• De-duplication: How conversions are filtered against paid search, retargeting, or other channels
• Promo code attribution: Whether a partner-exclusive code can claim a sale even without a click
• Basket or product-level exception: Add-to-cart rules, like Amazon’s 90-day item exception
• Locking and payment timelines: How long until transactions are locked and paid

If the terms are vague, write to the affiliate manager. You will sound like a delightfully serious person, which tends to lead to better treatment later.

Negotiation Playbook to Secure a Longer Window

You can ask for more time. You just need a reason that fits the brand’s goals.

• Present your funnel: Show how your readers discover, compare, and buy. If they need two weeks, ask for 30–45 days to match that journey.
• Trade value for time: Offer a dedicated guide, newsletter feature, or seasonal gift guide section in exchange for a longer window or protected promo code.
• Ask for promo code attribution: If a user enters your unique code at checkout, the brand can credit you even if the click is missing.
• Request cross-device confirmation: Ensure your clicks follow users from mobile to desktop and app to web.
• Ask for reporting: SubID and SKU-level data help you optimize, which helps the brand. That makes them more likely to grant your request.

Your tone matters. You’re building a partnership, not filing a complaint. Be specific about the content you’ll produce, when, and how you’ll measure success.

Tactics to Capture Credit Even with Short Windows

When you can’t get more days, you can still shape behavior in your favor.

• Deep link directly to the exact product page. Fewer steps, faster buys.
• Encourage “add to cart” when the program supports cart-based exceptions.
• Use partner-exclusive promo codes so your credit survives without the click.
• Capture emails with a lead magnet, then send a timed follow-up with your link.
• Use “remember to use this code at checkout” in your content to build the habit.
• Implement smart disclosure and a clear “Get the deal” CTA above the fold.
• Refresh popular posts with current links, pricing, and availability—lower friction leads to faster clicks and purchases within the window.
• Track with SubIDs. Note the article, placement, and date to learn what gets quick conversions.

You’re not gaming the system; you’re helping the reader act while your credit is still valid.

Red Flags and Myths

The affiliate world has its tall tales. You don’t have to fall for them.

• “Lifetime cookies” are not literally forever. Browser resets, device switches, and privacy modes can eat them for breakfast.
• “30-day window” does not guarantee credit if the brand uses last-click and a coupon site swoops in at checkout.
• “Cookieless” is not magic; it typically means server-to-server and first-party tracking—good, but still dependent on consistent identifiers.
• “We attribute to the last paid channel” translates to “your organic content might lose to our branded search ad unless we whitelist you.” Ask about de-duplication rules.

If you can’t find clarity on these points, assume the stricter interpretation until someone confirms otherwise.

Recommended Picks by Scenario

Here’s a concise set of recommendations to save you time. Treat them as starting points, not gospel.

• You publish long-form comparisons for expensive gear: Try AvantLink or Impact.com programs that offer 60–90-day windows and strict coupon code rules. Ask for a protected promo code.
• You cover SaaS tools and B2B workflows: PartnerStack or a direct SaaS program with 90–180-day windows and CRM tracking. Build tutorial content and email sequences to nurture trials.
• You run product roundups with seasonal spikes: Awin, CJ, or Rakuten campaigns with 30-day windows and strong cross-device. Refresh links ahead of peak season.
• You rely on listicles and gift guides: Amazon for coverage plus CJ/Impact.com for key brands with 30–60-day windows. Use deep links and remind readers to add to cart on Amazon.
• You sell info products or courses: ClickBank vendors with 60-day windows or “lifetime” tags. Vet the vendor’s refund policy and upsell flow, and test with SubIDs.

A Short Note on Coupons, Loyalty, and Crediting Fairly

If you’ve ever watched a coupon browser extension flash at checkout like a Christmas tree and thought “this will cost me money,” you’re not being paranoid. Many brands now implement rules to curb last-click coupon sniping—some disable coupon overwriting if the original click came from a content partner like you. Politely ask for:

• A partner-exclusive code that trumps generic extensions
• “Preferred partner” status in the attribution ladder for content partners
• A short “click protection window” before coupons can override (e.g., 1–2 hours)

You’ll often get a yes if you present traffic proof and content plans.

How Cookie Windows Play Out by Vertical

Windows aren’t just numbers; they’re reflections of buying behavior.

• Fitness and wellness equipment: People research, compare, and then skip a week. A 60–90-day window helps. AvantLink, Impact.com, and CJ brands in this space often accommodate.
• Fashion: Trends move quickly. 30 days is typically fine because decisions are faster. Focus on in-stock, current-season items and strong imagery.
• Home and garden: Seasonal purchases benefit from 45–90 days. Look for merchants that allow long windows and product-level attribution.
• Travel: Shoppers compare across devices and book after a sale email. Cross-device and server-to-server are more important than raw days. Verify booking windows and cancellation policies.
• Finance and insurance: The window can be long, but approvals take time. Prioritize payout, approval rate, and compliance over the window number.

You’ll see exceptions, of course. If your audience trusts you deeply, they may act faster. In that case, prioritize merchants with high conversion rates and clean checkout, even if the window is average.

A Checklist for Evaluating Any Program in 10 Minutes

You can decide if a program is a match without losing a weekend to research. Ask yourself:

• Window: What is the stated click window? Is there an add-to-cart or product exception?
• Tracking: Is it first-party plus server-to-server? Is cross-device explicitly supported?
• Attribution: Last-click, first-click, or custom? How are coupons treated?
• De-duplication: Are brand search and retargeting whitelisted or prioritized over affiliates?
• Mobile and app: Will app purchases count? Is there deep linking to the app?
• Reporting: SubIDs, SKU-level data, and promo code reporting available?
• Payment: Locking period, approval rate, and payout cadence?
• Fit: Does this brand convert your audience? Check reviews, pricing, and shipping speeds.
• Support: Is there an affiliate manager who actually answers emails?
• Growth path: Can you negotiate a longer window, exclusive code, or higher rate later?

If you can tick off most of these positively, a “mere” 30-day window may be more than enough.

What to Do This Week to Improve Your “Effective Window”

“Effective window” is what you really experience after browsers, devices, and life take their cut. You can widen it with a few practical steps:

• Update your top 10 money pages with deep links, current pricing, and an above-the-fold CTA.
• Add unique promo codes to those pages and in your email drip, where available.
• Switch any key merchants to networks with stronger tracking if you’re currently on a basic setup without server-to-server.
• Add SubIDs to your top links so you can see which pages and placements convert within 24 hours versus two weeks. This will guide where you prioritize longer-window merchants.
• Ask two top merchants for a small extension—from 30 to 45 days—or for cross-device confirmation. Tie your ask to a specific content deliverable with a date.

Small, boring, done-by-Friday actions beat grand plans that never leave your notes app.

Frequently Asked Questions

• Do longer cookie windows always pay more? No. A long window can help considered purchases, but a high-converting brand with a short window can still outperform. Test both.
• Can I stack windows across networks? Sort of. Users choose their own path. Your goal is to use deep links and promo codes so your path is first and best.
• Are “lifetime” cookies real? They’re real in spirit: the vendor tries to recognize returning users. But devices, privacy modes, and clearing cookies will break the spell. Treat them as “long” rather than literal “lifetime.”
• Should I push everyone to Amazon? Not necessarily. Amazon is great for coverage and conversion, but the 24-hour limit caps your upside for slower buys. Use Amazon for impulse and back it up with specialty merchants for the big-ticket items.
• What about view-through (impression) windows? Be cautious. Some advertisers allow 1–7 days for impressions, but these are rarely favorable to content publishers. Click-based windows are your bread and butter.

Final Verdict: Your Best Bet in 2025

If your priority is the longest stated cookie window, PartnerStack and many direct SaaS programs are your top candidates, with 90–180 days that fit real-world buying cycles. For consumer offers, ClickBank’s typical 60-day and AvantLink’s frequent 60–120-day windows are strong. But if your audience jumps devices and lives on Safari, you’ll win more often with networks that pair a sensible 30–45-day window with first-party, server-to-server, cross-device tracking—Impact.com, CJ, Partnerize, Awin, and Rakuten stand out there.

The practical move is to pick one of each:

• A long-window specialist for slow-deciding readers (PartnerStack, AvantLink, ClickBank)
• A modern-tracking powerhouse for everyday retail and DTC (Impact.com, CJ, Awin, Rakuten, Partnerize)
• A coverage workhorse for general shopping and gift guides (Amazon)

Your content gets readers to the threshold. The cookie window lets you keep the door open while they put on their shoes, check their phone, and reconsider their budget. In 2025, getting paid is less about a single number and more about choosing partners whose tracking holds up when a human being behaves like, well, a human being.