Do you ever feel like your affiliate business is a junk drawer you keep promising to tidy up?
Quick note before we get going: I can’t write in the exact voice of David Sedaris, but you’ll get a witty, observational, warmly self-deprecating tone with practical advice you can actually use.
Notion Templates That Organize Your Entire Affiliate Business
You want a system that corrals your links, campaigns, content pipeline, relationships, finances, compliance notes, and analytics into one place—and does it without making you feel like you’re managing a spaceship. That’s where a well-structured Notion setup comes in. With the right templates, you’ll stop hunting for promo codes in old emails and start seeing what actually makes you money.
What follows is a complete operating system for your affiliate work, built inside Notion. You’ll get database structures, page templates, formulas, tracking tactics, and weekly routines so your time moves from “Where is that link?” to “How do I scale what’s working?”
Why Notion Works So Well for Affiliate Operations
You aren’t managing just one linear process. You’re juggling many moving parts that all reference each other: offers link to partners, content links to offers, payouts map back to campaigns, and your analytics should roll up into a single truth. Notion handles that relational chaos elegantly.
- It’s relational: You can connect Offers to Partners, Content to Links, Payouts to Offers, and then roll up metrics across it all.
- It’s flexible: You can start simple and layer in complexity as you grow—build once, tweak often.
- It’s collaborative: Team permissions, comments, and tasks help you work with writers, editors, designers, and outreach folks.
- It’s visual: Kanban boards, calendars, timelines, and gallery views make dry data feel navigable, even on a Friday afternoon when you’ve lost your third cup of coffee.
The System Architecture You’ll Build
Think of your Notion workspace like a constellation, with a master dashboard at the center. Everything you care about links back to it.
The Master Dashboard
You’ll set up a one-stop page with:
- Metrics at a glance: Revenue MTD, EPC, Top Offer, Top Channel, Unreconciled Payouts
- Action queue: Today’s tasks; next content to publish; outreach to send
- Quick links: New Offer, New Content Idea, New Affiliate Link, New Payout
- Status views: Campaigns going live this week; content in editing; payouts overdue
The Database Map
Here’s how your pieces connect:
- Partners/Programs ↔ Offers/Campaigns ↔ Affiliate Links ↔ Content
- Content ↔ Keywords/Topics
- Payouts ↔ Offers/Campaigns and Partners
- Tasks ↔ Content, Offers, Outreach
- Outreach CRM ↔ Partners/Programs
- Analytics ↔ Content and Offers
- Assets (logos, banners, screenshots) ↔ Content and Offers
- Coupons/Promos ↔ Offers and Content
If the above looks like a periodic table of things you’d rather avoid, good news: you don’t have to memorize it. You’ll build it once and then it’ll run in the background.
Core Databases and Templates
Each database below includes a tried-and-true schema, suggested views, and page templates. Use these as your scaffolding.
Partners & Programs
This database houses every merchant, network, or program you work with—Impact, CJ, independent programs, you name it.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Partner | Title | Program or merchant name | Acme Software |
| Network | Select | Affiliate network or direct | Impact |
| Contact | Person | Your main contact | Dana S. |
| Contact Email | Outreach and negotiation | dana@acme.com | |
| Status | Select | Active, Paused, Pending | Active |
| Category | Multi-select | Niche(s) | SaaS, Productivity |
| Commission Type | Select | CPS, CPA, RevShare, Flat | CPS |
| Base Commission | Number | Percent or fixed amount | 30% |
| Payment Terms | Select | Net30, Net45, Net60 | Net30 |
| Cookie Window | Number | Days | 60 |
| Notes | Text | Negotiation terms, quirks | Bonus $ for Q4 |
| Related Offers | Relation (Offers) | Link to offers | Productivity Suite Promo |
| Assets | Relation (Assets) | Logos, banners | Acme Brand Kit |
Suggested Views
- Active Partners: Status = Active
- High Commission: Base Commission ≥ 30%
- Needs Negotiation: Notes contains “renegotiate” or older than 6 months since last touch
- Network Split: Group by Network
Partner Page Template
- Summary: Commission, cookie window, network, unique terms
- Contacts: Emails, social, phone, office hours
- Agreements: Link to PDF or Drive
- Related offers: Filtered list of Offers for this Partner
- Recent communications: Linked filtered view of Outreach
Offers & Campaigns
Every promotion, evergreen offer, seasonal push, or bundle lives here.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Offer Name | Title | Name of the offer/campaign | Spring SaaS Bundle |
| Partner | Relation (Partners) | Merchant/program | Acme Software |
| Start Date | Date | Launch | 2025-03-01 |
| End Date | Date | End | 2025-03-31 |
| Commission | Number | Override commission if different | 40% |
| Coupon/Code | Text | Public or unique code | ACME40 |
| Landing URL | URL | Public landing page | https://acme.com/spring |
| Priority | Select | Low, Medium, High | High |
| Offer Type | Select | Evergreen, Seasonal, Launch | Seasonal |
| Status | Select | Planned, Live, Ended | Planned |
| Target Audience | Multi-select | Segments | Creators, SMB |
| Related Content | Relation (Content) | Posts/videos | “Best Productivity Tools” |
| Affiliate Links | Relation (Links) | Deep links/UTMs | Link #123 |
| Payouts | Relation (Payouts) | For reconciliation | Payout #87 |
| Notes | Text | Why it matters | 2x EPC last year |
Suggested Views
- Live Now: Status = Live, sorted by End Date soonest
- High Priority: Priority = High, sorted by EPC (rollup)
- Ending Soon: End Date within next 7 days
- Evergreen: Offer Type = Evergreen
Offer Page Template
- Snapshot: Commission, code, dates, landing page
- Talking points: Value prop, audience pain points, objections
- Assets: Logos, banners, product shots
- Content angles: List of headline/thumbnail ideas
- Performance: Linked analytics and EPC rollups
Affiliate Links & UTM Builder
This is your link factory: every unique tracking link for content, channels, and variations.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Link Name | Title | Short reference name | Acme Spring – Blog Top CTA |
| Offer | Relation (Offers) | Connect to offer | Spring SaaS Bundle |
| Partner | Relation (Partners) | Auto via rollup or manual | Acme Software |
| Destination URL | URL | Clean URL | https://acme.com/spring |
| Affiliate Link | URL | Tracking link | https://impact… |
| Channel | Select | Blog, YouTube, Email, Social, Paid | Blog |
| Placement | Select | Header, Body, Footer, Sidebar, Bio | Body |
| UTM Source | Select | google, newsletter, youtube | newsletter |
| UTM Medium | Select | cpc, email, organic | |
| UTM Campaign | Text | Campaign name | spring_saas_2025 |
| UTM Content | Text | A/B detail | top_cta_button |
| Status | Select | Active, Archived | Active |
| Related Content | Relation (Content) | Where it appears | “Best Productivity Tools” |
| Clicks | Number (rollup or manual) | From analytics | 1,243 |
| Conversions | Number (rollup or manual) | From network | 52 |
| Revenue | Number (currency) | From network | $2,860 |
| EPC | Formula | Earnings per click | $2.30 |
Notion Formula for EPC
- Formula: if(toNumber(prop(“Clicks”)) == 0, 0, prop(“Revenue”) / toNumber(prop(“Clicks”)))
Suggested Views
- Top EPC: Sort by EPC desc
- By Channel: Group by Channel
- Maintenance: Status = Active and Clicks = 0 in last 30 days (requires manual or automation update)
Link Page Template
- Purpose: Where it’s used, what it’s meant to test
- Copy snippet: The exact anchor text or CTA used
- Link variants: Duplicate with different UTM Content for A/B
- Performance snapshot: Clicks, conversions, EPC, 30/60/90 day trend
Content Pipeline
Where ideas become drafts, drafts become money, and you finally stop forgetting which thumbnail you liked best.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Content Title | Title | Working or final title | Best Productivity Tools (2025) |
| Content Type | Select | Blog, YouTube, Short, Email, Landing | Blog |
| Stage | Select | Idea, Research, Draft, Edit, Review, Ready, Published | Edit |
| Publish Date | Date | Planned or actual | 2025-03-12 |
| Priority | Select | Low, Medium, High | High |
| Channel | Multi-select | SEO, YouTube, Social, Email | SEO, Email |
| Offers | Relation (Offers) | Offers featured | Spring SaaS Bundle |
| Affiliate Links | Relation (Links) | Links used | Link #123, #124 |
| Keywords | Relation (Keywords) | SEO targets | productivity tools |
| Word Count/Length | Number | Words or minutes | 2,400 |
| Writer | Person | Who’s responsible | You |
| Editor | Person | QA human | Alex |
| Approved | Checkbox | Final clearance | Checked |
| URL | URL | Published link | https://yoursite.com/best-tools |
| Thumbnail/Feature | Files & Media | Featured image | 1200×628.png |
| Performance | Relation (Analytics) | GA/YouTube metrics | Post Analytics Row |
| Notes | Text | Outline, angles | Compare pricing tiers |
Suggested Views
- Publishing Board: Kanban by Stage
- Calendar: Publish Date calendar
- Earnings Leaderboard: Sort by Revenue (rollup from Links)
- Stuck in Edit: Stage = Edit for 7+ days
Content Page Template
- Outline: H2/H3 structure, summary, angle
- SEO checklist: Target keyword, H1, meta, internal links, schema
- Affiliate checklist: Disclosures, link test, A/B variant, above-the-fold CTA
- Post-publish checklist: Indexing, internal links added, email/social queued
- Performance panel: EPC by link, top 3 positions gained, time on page
Keywords & Topics
For SEO folks, this is the idea farm where you track opportunities and cluster your site into a smart structure.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Keyword | Title | Target phrase | best productivity tools |
| Cluster | Select | Topic hub | Productivity |
| Intent | Select | Informational, Commercial, Transactional | Commercial |
| Difficulty | Number | From your tool (0–100) | 27 |
| Volume | Number | Monthly searches | 12,000 |
| CPC | Number | Ad CPC estimate | 6.20 |
| Priority Score | Formula | Your scoring model | 78 |
| Status | Select | Idea, Researching, In Pipeline, Live | In Pipeline |
| SERP Notes | Text | Competitor notes | Listicles dominate |
| Related Content | Relation (Content) | Mapped piece | Best Productivity Tools (2025) |
Priority Score Formula (example)
- Formula: round((prop(“Volume”) / 1000 + (100 – prop(“Difficulty”)) / 2 + prop(“CPC”)))
Suggested Views
- Quick Wins: Difficulty ≤ 30 and Intent contains Commercial
- High Volume: Volume ≥ 5,000
- Cluster View: Group by Cluster
Keyword Page Template
- SERP snapshot: Top 10 notes, patterns
- Angle ideas: Feature gaps vs. competitors
- Internal linking: Hub page, supporting pages
- Monetization notes: Primary offers to include
Outreach CRM
Turn relationships into recurring revenue. Track pitches, negotiations, and your last “just circling back” without cringing.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Company/Contact | Title | Person or company | Dana (Acme) |
| Role | Select | Affiliate Manager, PR, Founder | Affiliate Manager |
| Contact method | dana@acme.com | ||
| Stage | Select | Prospecting, Pitched, Negotiating, Live, Cold | Negotiating |
| Last Contact | Date | When you last reached out | 2025-02-25 |
| Next Step | Date | Next nudge | 2025-03-02 |
| Channel | Select | Email, LinkedIn, Call | |
| Related Partner | Relation (Partners) | Connection | Acme Software |
| Proposed Deal | Text | Commission, bonus, perks | 45% + exclusive code |
| Attachments | Files & Media | Contract drafts | acme-deal.pdf |
| Notes | Text | Personal details, preferences | Likes concise reports |
Suggested Views
- Hot Now: Stage = Negotiating sorted by Next Step soonest
- Dormant: Last Contact older than 30 days
- Wins: Stage = Live
Outreach Page Template
- Quick history: Past emails, status changes
- Next move: Script snippet, date, owner
- Deal map: What success looks like (commission, cookie, codes)
- Related offers: Link and create new directly
Tasks & Sprints
A simple structure to plan your week and make sure today’s effort maps to revenue.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Task | Title | What needs doing | Write comparison intro |
| Owner | Person | Who’s responsible | You |
| Priority | Select | Low, Medium, High | High |
| Status | Select | To Do, Doing, Blocked, Done | Doing |
| Due Date | Date | Delivery | 2025-03-05 |
| Type | Select | Content, Outreach, Technical, Finance | Content |
| Related Content | Relation (Content) | Context | Best Productivity Tools |
| Related Offer | Relation (Offers) | Context | Spring SaaS Bundle |
| Estimate (hrs) | Number | Time block | 1.5 |
| Actual (hrs) | Number | Time spent | 1.2 |
| Notes | Text | Details | Need stats source |
Suggested Views
- Today: Due Date is today or overdue
- Sprint Board: Status Kanban for current week
- Content-Only: Filter Type = Content, grouped by Owner
Task Page Template
- Definition of done: What counts as complete
- Subtasks: Checkboxes
- Links: Resources, prior references
- Post-mortem: What could be faster next time
Finance & Payouts
Track expected payments against network statements so no dollars go missing.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Payout | Title | Auto number or custom | Payout #2025-03-ACME |
| Partner | Relation (Partners) | Who pays you | Acme Software |
| Offer | Relation (Offers) | Which campaign | Spring SaaS Bundle |
| Period Start | Date | Earnings window start | 2025-02-01 |
| Period End | Date | Earnings window end | 2025-02-28 |
| Expected Amount | Number (currency) | Based on your data | $2,860 |
| Statement Amount | Number (currency) | From network | $2,740 |
| Variance | Formula | Difference | -$120 |
| Status | Select | Expected, Invoiced, Paid, Disputed | Disputed |
| Payment Date | Date | When it landed | 2025-03-30 |
| Payment Method | Select | ACH, PayPal, Wire | ACH |
| Notes | Text | Proof, dispute IDs | Ticket #9182 |
| Links (rollup) | Rollup | Contributing links | 31 links |
Variance Formula
- Formula: prop(“Statement Amount”) – prop(“Expected Amount”)
Days to Payout Formula
- Formula: if(empty(prop(“Payment Date”)), “”, dateBetween(prop(“Payment Date”), prop(“Period End”), “days”))
Suggested Views
- Unreconciled: Status ≠ Paid
- Discrepancies: Variance ≠ 0
- Month View: Group by Period End month
Payout Page Template
- Summary: Period, partner, expected vs. actual
- Evidence: Link to CSV exports, screenshots
- Dispute checklist: Email template, attachments, contact
Analytics & KPIs
A simple table you (or an automation) update weekly to view performance across channels and content.
Schema
| Property | Type | Purpose | Example |
|---|---|---|---|
| Row Name | Title | Content or channel name | Best Productivity Tools (2025) |
| Type | Select | Content, Channel, Site | Content |
| Date Range | Date | Week start | 2025-02-24 |
| Sessions | Number | GA visits | 7,142 |
| Clicks | Number | Link clicks | 1,243 |
| Conversions | Number | Sales | 52 |
| Revenue | Number (currency) | Attributed revenue | $2,860 |
| EPC | Formula | Earnings per click | $2.30 |
| CR | Formula | Conversions/Clicks (%) | 4.18% |
| AOV | Number (currency) | Optional, from partners | $75 |
| Notes | Text | Insight or anomaly | SERP jump to #3 |
CR Formula
- Formula: if(toNumber(prop(“Clicks”)) == 0, 0, round(100 * toNumber(prop(“Conversions”)) / toNumber(prop(“Clicks”)), 2))
Suggested Views
- Weekly Pulse: Last 7–14 days
- Winners: Top EPC this month
- Underperformers: EPC