Are you trying to choose between Impact.com and BuyGoods and wondering which one actually treats you better when it comes to commissions?
That’s a reasonable question with an annoyingly unsatisfying answer: it depends on what kind of partner you are, what you promote, and how you like to get paid. But you didn’t come for a shrug. You came for clarity, specifics, and a few gentle nudges on what will make you more money with fewer headaches.
Below, you’ll get a pragmatic comparison of Impact.com and BuyGoods focused on commission structures—how flexible they are, how often you get paid, what attribution quirks might trip you up, and what you can negotiate. You’ll also see exactly who tends to win in different scenarios, with tables and lists you can skim while sipping whatever caffeinated beverage you pretend isn’t a hobby.
What This Comparison Is (and Isn’t)
You’re not getting abstract marketing-speak. You’re getting a grounded look at how each platform handles commission design, payout practices, and attribution—because those decide your take-home pay. You know this already: tracking and payout rules matter almost as much as the percentage itself.
- If you’re a content or coupon partner who cares about predictable monthly payments from big brands, you’ll care about Impact.com’s structure and controls.
- If you’re a performance marketer or list owner who lives for large upfront percentages on aggressive funnels, you’ll want to scrutinize BuyGoods.
Let’s break it down.
The Short Answer: Who Has “Better” Commission Structures?
“Better” depends on what you sell and how you sell it.
- If you want the highest percentage payouts on digital offers and supplement funnels (often with large AOVs, upsells, and recurring rebills), BuyGoods usually gives you more raw upside per sale.
- If you want flexible commission logic, tiering, bonuses, accurate attribution, and reliable payouts from established brands, Impact.com usually gives you more control, stability, and long-term earning predictability.
If you’re still reading, you’re probably somewhere in the messy middle—and that’s where the rest of this guide helps you pick a lane or straddle both.
Quick Comparison at a Glance
Here’s a side-by-side summary focused on commission structure and payout mechanics.
Category | Impact.com | BuyGoods |
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Core model | Partnership automation platform used by brands; commissions vary by brand/contract | Affiliate marketplace focused on high-converting offers (digital, supplements) |
Commission flexibility | Very high: CPS, CPA, CPL, hybrid, tiered, flat fees, bonuses, promo code attribution; per-campaign rules | High for affiliates: typically CPS/RevShare and CPA on select offers; recurring available on many digital funnels |
Commission generosity (typical) | Moderate percentages (think 2–20% for retail; higher in software/SaaS), but varies widely by brand | Often high percentages (e.g., 50–75% for many digital offers; lower for physical), strong upsell flows |
Attribution | Configurable: last-click, promo code credit, contract rules; supports cross-device and multi-touch scenarios | Mostly last-click through hoplinks; vendor rules apply; simpler, more “traditional” affiliate model |
Payout rhythm | Standard monthly cycles; thresholds and currencies vary; depends on advertiser funding | Often weekly/bi-weekly once thresholds met; varies by account health and method |
Tracking tools | Robust: APIs, granular event types, custom payouts per event, coupon-level tracking | Straightforward hoplink system; subIDs, tracking parameters, postbacks supported by many vendors |
Refund/reversal handling | Returns/reversals defined per brand; locking periods; high visibility in status | Refunds depend on vendor; high refunds possible in certain niches; net earnings can fluctuate |
Ease of access | Apply to each brand; acceptance varies; more friction upfront | Access to many offers with simpler approvals; easier to start promoting quickly |
Best for | Content publishers, influencers, loyalty/coupon sites, B2B, SaaS, established media | Email marketers, media buyers, niche affiliates chasing high percentages, direct-response funnels |
If you want velocity and high percentages on direct-response offers, you’ll lean BuyGoods. If you want stable relationships, nuanced rewards, and clear attribution, you’ll lean Impact.com.
How Commission Models Actually Work on Each Platform
This is where the rubber meets the earnings.
Impact.com: Commission Structures You Can Shape
Impact.com puts you inside a “contract” with each brand. The contract outlines your payout rules. You can often negotiate or get invited to promotional boosts.
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Supported models you can expect:
- Cost-per-sale (CPS)
- Cost-per-action (CPA) for defined events (e.g., app install, email signup)
- Cost-per-lead (CPL)
- Hybrid models (base fee + percentage, or tiered CPA + CPS)
- Recurring commissions for subscription products (available when brands offer them)
- Tiered commissions that increase with volume or AOV
- Performance bonuses (time-bound boosts, seasonal uplifts)
- Promo code attribution (when your code is used—even without a click)
- Flat-fee deliverables (for influencers/creators)
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Why this matters for you:
- You can align your commissions to your content. If you run editorial content, you can ask for tiered increases during Q4. If you run an email list, you can propose a hybrid CPL + CPS.
- Promo code attribution is a lifesaver when customers skip your link but do use your code.
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The catch:
- Every brand is different. You’ll spend time applying and negotiating. Your commission is only as good as the brand’s budget and logic.
BuyGoods: Commission Structures That Push Big Percentages
BuyGoods leans toward straightforward affiliate percentages—and many offers are designed to give you serious front-end slices.
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Models you’ll commonly see:
- Cost-per-sale (revenue share) with high percentages on front-end products
- CPA on select offers where vendors want volume without the complexity of rebills
- Recurring commissions where the vendor offers rebills (common for digital memberships)
- Upsell commissions, often substantial if the funnel is configured to share them
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Why this matters for you:
- If you live in the world of email sequences, list rentals, or media buys, this sort of structure can yield big surges.
- Many products live and die by aggressive upsells; you get a piece of that.
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The catch:
- The percentage looks dazzling, but refunds and chargebacks can offset the glitter.
- Vendor-by-vendor variance means you need to read each offer’s funnel map and policies.
Attribution and Cookie Windows: Where the Credit Goes
You don’t work for free. Attribution determines if the sale lands in your account or evaporates into the mist.
Impact.com Attribution
Impact.com gives brands flexible tools. That’s good for negotiated fairness; it also means you need to know the rules.
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Common setups:
- Last-click attribution with configurable cookie windows (many brands offer 7–30 days, though this varies)
- Promo code attribution (if your code is used, you get credit—even without the click)
- Ability to set priority or split credit among channels (e.g., credit to influencers or content partners over coupon sites)
- Mobile tracking and cross-device scenarios through their SDKs and integrations
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What to ask brands:
- Cookie window and resetting behavior (does a late click override your earlier click?)
- Promotional code logic (do codes override clicks? Are multi-use codes credited to you?)
- Assisted conversions and whether they count for partial or full credit
- De-duplication rules against paid search or internal email
This clarity helps you write content schedules and campaigns with fewer unfortunate surprises.
BuyGoods Attribution
BuyGoods uses a more classic affiliate approach.
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Common setups:
- Last-click tracking via hoplinks
- Cookie windows determined by the vendor; 30+ days is common, but not universal
- Upsell attribution based on the original hoplink/session
- SubID tracking to measure campaign sources and creatives
- Postback/pixel support on many offers for media buyers
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What to check per offer:
- Refund and chargeback windows (you want to know how long sales can be clawed back)
- Whether the funnel credits you for all upsells or only certain products
- Recurring billing attribution (do you get all rebills, and for how long?)
In practice, Impact.com gives you more knobs; BuyGoods rewards the hit-and-run precision of last-click with a good cookie and a reliable funnel.
How Much Do You Actually Make? Commission Ranges, Realistically
Let’s talk numbers without pretending every day is Black Friday.
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On Impact.com:
- Retail and eCommerce: Typical affiliate rates range from 2–10%, sometimes higher for niche categories or new brands pushing growth. Luxury and electronics tend to be lower; fashion and DTC brands can be higher.
- SaaS and B2B: Fixed bounties (CPA) or rev share ranging from moderate one-time fees to meaningful MRR rev share; recurring deals exist but depend on brand policy.
- Travel: Commission often varies by booking type and partner; blended rates or fixed bounties are common.
- Influencers: Flat-fee deliverables + affiliate hybrid deals are common if you build a case.
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On BuyGoods:
- Digital courses/software/info: High rev share percentages are common—often in the 50–75% range, sometimes higher for front-end offers.
- Supplements/physical direct-response: Generous rev shares on front-end offers, though often lower than digital; significant upside from the upsell chain.
- CPA: Offered on select funnels where vendors want clean cost-per-acquisition predictability.
Your results will live or die by funnel quality, traffic relevance, and refund behavior. A gleaming 75% on a refund-heavy product is less exciting when your net after reversals looks like a sad bowl of cereal.
Payouts: How Often You Get Paid (and With What Degree of Drama)
Impact.com Payouts
- Rhythm:
- Standard monthly payouts once your balance clears thresholds and locking periods. The exact timing can vary by country, currency, payment method, and—crucially—whether the advertiser has funded your earnings.
- Methods:
- Typically includes options like ACH, PayPal, and wire transfer, with availability depending on your location and currency.
- What you control:
- You can set your preferred payout method and currency from your account; you can also monitor the status of each transaction (pending, approved, locked, paid).
- Gotchas:
- Some advertisers run on Net terms, which can shift funds to the next cycle if they haven’t paid into the platform yet.
- Brand reversals happen within the agreed locking period.
This is the “grown-up” money flow—slower, steadier, predictable, but with occasional sighs when an advertiser’s accounting team decides to take a scenic route.
BuyGoods Payouts
- Rhythm:
- Often weekly or bi-weekly payments are available once you meet a minimum threshold and your account is in good standing. As with any network, timelines can vary by risk profile and method.
- Methods:
- Common options include PayPal, Payoneer, and bank wires (availability depends on your region and account settings).
- What you control:
- You set your threshold, your method, and sometimes your cadence once you’re approved for faster terms.
- Gotchas:
- High refunds can delay or reduce net payouts. If you’re scaling fast, a vendor may adjust your terms for risk control.
- Sudden volume spikes without a pattern can trigger compliance reviews.
When you’re running paid traffic or email, the faster rhythm can be a lifeline for cash flow. Just mind the refund boomerang.
Refunds, Reversals, and Locking Periods: The Unfun But Essential Section
All platforms wrestle with reality: customers return things, credit cards squeal, and compliance exists. What matters is how you’re shielded—or not.
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Impact.com:
- Brands set a locking period (a window after the transaction during which they can reverse if an order is canceled, returned, or flagged). Once locked, commissions are generally secure.
- You can see transaction statuses and reasons for reversals, which makes it easier to diagnose issues.
- Because brands are often established retailers, reversal rates tend to be more predictable for mainstream products.
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BuyGoods:
- Refunds can be higher in some categories (notably supplements and certain info products). That’s not universal; good vendors manage refunds tightly, but you must check vendor policies and historical performance.
- Some offers include generous money-back guarantees, which can be a double-edged sword for affiliates.
- Locking mechanisms vary by offer and vendor; make sure you understand the timeframe for finalized commissions.
In plain terms: Impact.com often gives you lower but steadier net earnings; BuyGoods can give you thrilling highs and occasionally test your stress tolerance.
How Easy Is It to Start?
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Impact.com:
- You apply to the platform, then apply to individual programs. Some approve quickly; others scrutinize. You’ll also find private campaigns with special rates.
- The dashboard is professional-grade. You get robust reporting, but you’ll need to learn a few screens.
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BuyGoods:
- You register and can often promote many offers almost immediately or with minimal friction.
- Tracking links are straightforward; SubID fields let you test multiple angles for performance.
If you want to be promoting something by this afternoon, BuyGoods has a head start. If you want a brand’s stamp and recurring collaboration, Impact.com’s approval process makes sense.
Commission Model Flexibility: A Deeper Comparison
Feature | Impact.com | BuyGoods |
---|---|---|
CPS (Rev Share) | Yes | Yes |
CPA | Yes (widely used) | Yes (select offers) |
CPL | Yes | Less common; depends on vendor |
Recurring | Yes (by brand; strong in SaaS/subscriptions) | Yes (common for digital memberships) |
Tiered Rates | Yes (volume-based, AOV-based, seasonal) | Sometimes; usually vendor-specific |
Promo Code Attribution | Yes (clickless attribution supported by brands) | Typically no formal code-based credit; click-based is primary |
Hybrid Deals | Yes (flat + %; bonus + %; etc.) | Sometimes, depending on vendor flexibility |
Performance Bonuses | Yes (common as time-bound boosts) | Sometimes, especially during launches |
Creator/Deliverable Fees | Yes (flat fees for posts, videos) | Less typical; vendor-dependent |
If you want to craft a plan that rewards the entire customer journey and the content that drives it, Impact.com gives you structure. If you want a big number and the simplicity of “send traffic, get paid,” BuyGoods fits neatly.
Cookie Windows and Cross-Device Credit
A few rules of thumb for you to confirm case by case:
- Impact.com:
- Cookie windows often range from 7 to 30 days, but this varies by brand. Many brands acknowledge cross-device journeys through their integrations. Promo code logic often saves the day for influencers.
- BuyGoods:
- Cookie windows vary by vendor; 30 days is common on many offers. It’s primarily last-click. If your audience clicks your link on desktop and buys later on the same device, you’re in good shape. If they switch devices without clicking again, you may lose credit.
If you do a lot of social/creator work and your audience screenshots your code like it’s a family recipe, Impact.com’s code attribution is a strong edge.
Risk and Reward: What Kind of Partner Are You?
Here’s a simple matrix to help you sort your instincts.
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Choose Impact.com if:
- You value stability, brand partnerships, and predictability.
- You want to negotiate tiered campaigns and seasonal boosts.
- You’re focused on retail, SaaS, travel, or mainstream DTC.
- You care about promo code attribution and multi-channel fairness.
- You publish content that compounds over time.
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Choose BuyGoods if:
- You want high rev share upsides and fast cash cycles.
- You’re comfortable testing funnels, creatives, and angles quickly.
- You run email or paid traffic and measure everything with SubIDs and postbacks.
- You accept higher variance in refunds and offer quality.
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Use both if:
- You’d like one portfolio for steady baseline income (Impact.com) and another for opportunistic spikes (BuyGoods).
- You diversify by vertical: content SEO for brand programs, paid traffic to direct-response offers.
Negotiating Better Commission Terms
You can influence your fate, no matter which platform you choose.
On Impact.com
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Show your numbers:
- Provide traffic by source, geography, and device.
- Offer conversion data from similar brands.
- Share a rollout calendar for content and promotional timings.
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Ask for structure:
- Request tiered commissions: “X% baseline, Y% after N conversions or AOV threshold.”
- Negotiate a Q4 boost, new product launch bonus, or increased rate for high-margin categories.
- Secure promo code crediting rules.
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Tie deliverables to boosts:
- Offer a specific number of articles, newsletter placements, and social posts in exchange for a temporary uplift.
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Revisit after results:
- After 30–60 days of performance, ask for a review based on actual data.
On BuyGoods
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Vet the funnel:
- Ask for average order value (AOV), upsell take rates, refund rates, and EPCs for your traffic type.
- Request a sample landing page sequence and mobile experience.
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Align payout with risk:
- If your traffic is high quality, request a slight CPA bump or a better rev share on the upsell chain.
- If the offer has high refunds, ask for a delayed clawback window or a partial guarantee on front-end payouts.
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Track with rigor:
- Run SubIDs for each creative and list segment.
- Use postbacks if you’re doing paid traffic to optimize quickly.
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Rotate aggressively:
- Test multiple offers; don’t stick with a glamorous EPC that melts once refunds hit.
Sample Commission Plans You Can Propose
You can take these scripts to your account managers.
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For Impact.com retail brand:
- “Baseline 8% CPS. If monthly AOV > $120 and I drive 200 orders, bump to 10% for that month. Black Friday week: 12% + $1 bonus per conversion. Promo code ‘YOURNAME’ credit for non-click attributions.”
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For Impact.com SaaS brand:
- “$30 CPA for free-trial signups that activate within 14 days. $100 bonus for every 20 qualified trials per month. If I deliver 25 paying customers in a quarter, increase CPA to $40. Cookie 30 days; promo code overrides last-click.”
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For BuyGoods digital offer:
- “70% rev share on the front-end product, 50% on upsells 1 and 2. If refunds exceed 15% net over 60 days, you may adjust. If my EPC exceeds $1.50 across 500+ clicks in a week, I’d like a $2 CPA kicker per sale.”
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For BuyGoods supplement offer:
- “55% rev share on front-end, 30% on bundle upsells. Weekly payouts via Payoneer once I clear $1,000 in net sales. If I hit $10k net weekly for two consecutive weeks, bump front-end to 60%.”
These aren’t laws. They’re starting points that help you sound like someone who knows how money works.
Performance Monitoring: What You Should Watch Weekly
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Impact.com:
- Approval rate and reversal rate per brand
- EPC by content piece and placement
- AOV shifts (if your tiering depends on it)
- Promo code usage vs tracked clicks
- Locking periods and payment status
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BuyGoods:
- Front-end EPC by traffic source and creative
- Upsell take rates and average funnel value
- Refund/chargeback rate and its trend
- Payout timeliness and any clawback anomalies
- Offer fatigue (if EPC drops week-over-week)
You can do all of this with spreadsheets and a stubborn affection for pivot tables. Or you can lean on third-party trackers. Either way, data will rescue you from both superstition and nostalgia.
Compliance and Brand Safety
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Impact.com:
- Brands often have strict rules around paid search bidding, coupon usage, email disclosure, and claims. Violate them and you’ll be politely removed, which feels worse than it sounds.
- This protects you if you play fair; your competitors can’t hijack your code without consequences.
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BuyGoods:
- Vendor policies vary. Some offers will have strict advertising rules; others are looser.
- If you’re in regulated categories (health claims, financial promises), be cautious. Compliant creatives matter, even if no one seems to be looking—until someone is.
Ultimately, this is about keeping your account healthy and your payouts unclawed.
Which Platform Wins by Scenario?
Use this cheat sheet to decide fast.
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You run a content site that ranks for “best [category]” keywords and negotiates seasonal boosts:
- Impact.com likely wins.
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You run an email list in health/fitness and want explosive but variable returns:
- BuyGoods likely wins.
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You create short videos with promo codes and want credit even when your audience forgets to click:
- Impact.com likely wins due to code attribution.
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You buy Facebook or native ads to direct-response funnels and need weekly cash flow:
- BuyGoods likely wins.
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You want to build a multi-year relationship with a household-name brand:
- Impact.com wins.
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You want to test five offers this weekend and scale the best one by Monday:
- BuyGoods wins.
Practical Steps to Get Started (and Not Get Lost)
Starting with Impact.com
- Sign up and complete your profile thoroughly (site descriptions, traffic sources, audience data).
- Identify brands aligned with your audience and apply. Personalize your application with a quick plan.
- After approval, review the contract:
- Commission rates and tiering
- Cookie window and promo code rules
- Locking periods and restricted marketing methods
- Launch with at least three content angles:
- An evergreen comparison guide
- A “best of” roundup featuring the brand
- A timely seasonal piece (e.g., holiday gift guide)
- After 30 days, request a performance review. Bring data and suggest a rate bump or a short-term boost.
Starting with BuyGoods
- Register and browse offers in your niche. Look at the sales page, EPC reports (if available), and vendor notes.
- Ask the vendor or affiliate manager:
- Average order value, upsell structure
- Typical refund rates for your traffic type
- Any compliance constraints on claims and ad angles
- Build tracking with SubIDs for each list segment or ad set.
- Test at least three creatives and two angles for your first campaign.
- Evaluate net EPC after refunds and chargebacks. Scale the winner. Sunset the duds quickly.
Efficiency makes you money. Sentimentality about a campaign only makes you quotes about “learning experiences.”
Pros and Cons: Focused on Commission Structures
Impact.com Pros
- Highly configurable commissions, tiering, and bonuses
- Promo code attribution reduces missed credit
- Predictable monthly payouts with clear locking periods
- Access to reputable brands and long-term deals
- Better fit for creators and content-driven revenue
Impact.com Cons
- Lower headline percentages in many retail categories
- Application friction and slower start times
- Dependent on each brand’s funding and accounting cycle
BuyGoods Pros
- High rev share on front-end offers; strong upsell earnings
- Faster payouts (weekly/bi-weekly) when approved
- Easy access to multiple offers; rapid testing
- Strong fit for email and paid traffic strategies
BuyGoods Cons
- Higher variance in refunds and consumer complaints for some niches
- Less nuanced attribution; fewer code-based credit scenarios
- Vendor-by-vendor inconsistency; due diligence required
You’re choosing between jazz and chamber music. Both are beautiful, if you know what you’re doing.
Realistic Earning Paths by Partner Type
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SEO content site:
- Impact.com: Build incremental earnings with tiered boosts; scale with product category depth.
- BuyGoods: Use careful placement for high-EPC offers; keep a close eye on refunds; don’t let a single volatile offer dominate your income.
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Email marketer:
- Impact.com: Promote seasonal brand offers with curated picks; layer in promo code advantage.
- BuyGoods: Run multiple direct-response offers; manage suppression lists and test angles; rotate often.
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Influencer/creator:
- Impact.com: Ask for flat-fee + affiliate hybrids; rely on code attribution; create seasonal deliverables.
- BuyGoods: Use link-in-bio and stories; monitor EPC after swipe-ups; choose vendors with refund discipline.
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Media buyer:
- Impact.com: Consider CPA deals for predictable ROAS on brands with good landing pages.
- BuyGoods: Focus on offers with transparent funnel metrics and postback support; optimize quickly.
The Elephant in the Room: Quality of Offers vs. Quality of Brands
- Impact.com leans toward mainstream brands that care about their margins and reputation. You typically get lower % but higher trust, customer satisfaction, and predictable rules.
- BuyGoods leans toward bold direct-response offers that can convert like a dream and sometimes refund like a plot twist. Some vendors are fantastic, disciplined, and honest. Others are not your forever friends.
You can succeed wildly on both. Your job is to pick the environments that reward your strengths and protect your time.
Frequently Asked Questions You Probably Have
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Which pays more: Impact.com or BuyGoods?
- If you’re optimizing for raw percentage and fast cycles, many BuyGoods offers can pay more per sale. If you’re optimizing for stability and long-term relationships, Impact.com can yield higher lifetime earnings per brand with less churn.
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Are refunds worse on BuyGoods?
- In some verticals, yes. This isn’t universally true; it depends on the vendor and product. Do your due diligence.
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Can you get recurring commissions on both?
- Yes, depending on the brand or vendor. Subscriptions on Impact.com (SaaS) and memberships on BuyGoods both offer recurring structures. Read the fine print.
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Is attribution more fair on Impact.com?
- It’s more configurable. Promo code attribution often rescues non-click scenarios. That alone can be the difference between “This doesn’t track” and “This is great.”
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Which is better for a beginner?
- If you want to start promoting quickly and you don’t mind testing, BuyGoods is faster. If you want to build a portfolio of brand partnerships, Impact.com is more methodical but rewarding.
A Straight-Talk Recommendation
- If your superpower is brand storytelling, SEO content, or influencer reach, go with Impact.com first. You’ll appreciate the structured commissions, code attribution, and the chance to negotiate meaningful tiered deals.
- If your superpower is list monetization or paid traffic and you’re comfortable with testing and variance, go with BuyGoods first. You’ll appreciate the larger rev share and faster cash flow—just be disciplined with offer selection and refund tracking.
- If you want both stability and upside, build two lanes: Impact.com for baseline revenue, BuyGoods for controlled spikes. Keep accounting and tracking separate so you can see clearly which engine is pulling the train.
Sample 90-Day Plan to Maximize Your Commission Structures
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Weeks 1–2:
- Impact.com: Apply to 8–12 relevant brands. Launch 3 evergreen content pieces.
- BuyGoods: Select 3 offers. Set up SubIDs and test 2 angles each.
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Weeks 3–4:
- Impact.com: Get coupon codes; negotiate a small Q4 or holiday uplift.
- BuyGoods: Kill underperforming angles. Scale the top EPC winner. Confirm refund expectations.
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Weeks 5–8:
- Impact.com: Add a comparison post; pitch a tiered commission based on early results.
- BuyGoods: Add one more offer; test a different traffic segment or creative format.
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Weeks 9–12:
- Impact.com: Request promo code attribution verification; lock bonus for a seasonal event.
- BuyGoods: Negotiate a tiny CPA kicker or a better upsell share if your EPC is strong.
The point isn’t perfection. It’s momentum and clear data that fuels your next negotiation.
Final Verdict: Impact.com Vs BuyGoods—Who Has Better Commission Structures?
- If by “better” you mean flexible, fair, and aligned with long-term partnerships: Impact.com wins. You get adjustable commission logic, tiering, and promo code attribution that respects how your audience really buys. The payouts are steady, the brands are serious, and you have room to grow relationships into higher rates.
- If by “better” you mean larger percentages and faster cash flow on direct-response funnels: BuyGoods wins. You can pocket significant rev share on strong offers, capture upsell value, and get paid on a faster cadence—so long as you manage refund risk and vendor quality.
You don’t have to choose a religion here. You can choose a portfolio. Use Impact.com for the programs you’d introduce to your family. Use BuyGoods for the friends who make every party more interesting—and sometimes memorable for complicated reasons.
In the end, the “better” commission structure is the one that fits your audience, your traffic sources, and your appetite for risk. Pick the platform that pays you well on your strengths, then negotiate ruthlessly, track honestly, and give yourself permission to change direction the moment the numbers say so.