Are you trying to pick the marketplace that actually helps you earn commissions instead of giving you a new hobby in spreadsheet formatting?

ClickBank Vs Digistore24: Who Has The Most High-Converting Offers?

If you’ve ever stared at a marketplace stats page and felt it stare back at you with a judgmental smirk, you’re not alone. You want offers that convert, numbers that actually mean something, and a straightforward way to decide where to put your time and ad budget. You want to know whether you’ll get better results with ClickBank or Digistore24—specifically, which one tends to serve up the most high-converting offers.

Here’s the short version: both platforms can produce very healthy conversion rates, but they shine for different niches, geographies, funnel styles, and traffic sources. The long version—what you’re about to read—gives you a clear way to evaluate the offers that will convert for you, not just for a leaderboard celebrity with a mailing list that could power a small city.

What “High-Converting” Really Means (So You Don’t Chase the Wrong Metric)

“High-converting” sounds simple—lots of clicks become lots of buyers—until you realize that a 10% conversion rate with a low payout can earn less than a 1% conversion with a high-ticket or sticky rebill. You need a few core metrics to compare apples to apples.

Conversion Rate (CR): Buyers divided by clicks. Helpful, but not enough on its own.
Earnings Per Click (EPC): Total commission earned divided by clicks. This is the practical bottom line for many affiliates.
Average Order Value (AOV): Average customer spend per order. Bigger AOV often means larger commission per sale.
Commission Rate and Structure: Percent per sale, CPA, hybrid, and whether upsells/rebills count.
Refund/Cancellation Rate: The silent assassin of your EPC. High refunds can erase pretty dashboards.
Cookie/Attribution Window: How long your clicks track to your account, and whether last click wins.
Funnel Friction: Checkout steps, order bumps, one-click upsells, and page load times can change the same traffic into very different results.

You’re not just shopping for offers. You’re shopping for the right blend of metric behaviors for your traffic and audience.

Platform Snapshots: Where Each One Naturally Excels

You’ll see a similar mix of digital products, courses, software, and physical items on both marketplaces, though each has its personality.

ClickBank: Enormous catalog, long-standing brand, particularly strong in health/fitness, personal development, and broad U.S. audiences. You’ll find classic VSLs, celebrity offers, and a long tail of products.
Digistore24: Fast-growing, with strong presence in Europe (especially German-speaking markets) and a curated feel in many verticals. You’ll see a lot of webinar funnels, marketing tools, and finance/trading info-products, plus a clean checkout experience.

Both have breakout winners. The real trick is knowing where their ecosystems tend to convert best for your traffic and region.

ClickBank vs Digistore24: Core Comparison at a Glance

Use this table as a quick sanity check. It won’t judge your ad spend habits; promise.

Category	ClickBank	Digistore24
Catalog Size	Very large, long-running marketplace with thousands of offers	Large and growing; more curated feel in some niches
Strength Niches	Health/fitness, supplements, self-help, spirituality, e-business, some physical	Marketing/business, software/tools, finance/trading, webinars, coaching; strong DACH/EU
Primary Geos	U.S., CA, AU, UK; global reach	EU (esp. DACH) and U.S.; multilingual presence
Key Public Metrics	Gravity, Initial $/sale, Avg $/conversion, Rebill totals, Hop Count	Earnings/Conversion (EPC), Cart Conversion, Avg Price, Commission %, Cancellation/Refund data
Cookie Window	Commonly ~60 days; vendor settings vary	Often longer (e.g., 180 days), but vendor-defined
Payout Cadence	Weekly or bi-weekly options; threshold adjustable	Regular scheduled payouts (e.g., weekly/bi-weekly) with a hold period
Payout Methods	Direct deposit/ACH in many regions, wire, check (varies by country)	Bank transfer/SEPA or wire (options vary by country)
Refund Norms	Many offers follow a ~60-day guarantee	Varies by vendor and region; EU consumer law influences
Approval to Promote	Many offers open; some vendors lock	Many offers require approval; some open
Tracking IDs	TID and subid parameters; last-click attribution	Sub IDs (e.g., ds_sub), s2s postback available
Pixel/Postback	Affiliate-side tracking via IDs; vendor-dependent pixels	S2S postback, pixel support and test purchase flow
Upsells/Rebills	Strong use of bumps, one-click upsells, subscriptions	Strong subscription handling and clean checkout UX
Support Ecosystem	Massive community, lots of affiliate-facing content	Helpful vendor teams, detailed dashboards

Note: Exact payout options, thresholds, and cookie durations change. Always confirm in your account dashboard and the offer’s affiliate terms.

Reading Each Marketplace’s Metrics Correctly

The more time you spend looking at the marketplace screen, the more you realize that numbers can flirt or lie. Here’s how to read them with fewer illusions.

ClickBank Metrics: Gravity Isn’t a Personality Test

Gravity: A weighted count of distinct affiliates who made sales over the past ~12 weeks. High gravity often means an offer is broadly converting now. It can also mean more competition and a formula that’s been blasted across ad platforms. Low gravity can mean “new gem” or “don’t touch.” Your traffic decides which meaning applies.
Initial $/Sale vs Avg $/Conversion: Initial shows the first-time payout without upsells/rebills. Average includes upsells and rebills. If Avg $/Conversion dwarfs Initial, the upsells/rebills are pulling their weight.
Rebill Total/Avg Rebill: Recurring revenue is the unsung hero of EPC. An offer with lower front-end conversion but strong rebills can outperform in a month or two.
Hop Count/Hops per Order: Indicates click volume and efficiency. If an offer shows huge hops but modest orders, you might be seeing broad appeal with insufficient pre-sell alignment, ad mismatch, or tracking noise.

What to prioritize:

High Avg $/Conversion with stable or moderate gravity.
Reasonable refund rates (ask the affiliate manager if not displayed).
Vendors with a functioning affiliate desk, usable creative, and a responsive support contact.

Digistore24 Metrics: Cart Conversion And Cancellation Rates Are Gold

Earnings/Conversion (EPC on a per-conversion basis): How much you get per sale on average. Combine with your expected conversion rate to estimate per-click EPS.
Cart Conversion: Percent of checkout page visitors who complete the purchase. This has more predictive power than you think. A slick checkout can rescue ad traffic that’s slightly “off.”
Cancellation/Refund Rate: If you’re pushing subscriptions, watch cancellation like a hawk. Your EPC over 30–90 days depends on it.
Commission Structure: You’ll find generous percentages and clear breakdowns. Many webinar and coaching offers pay strongly per sale, but conversion cycles can be longer due to the registration-to-show-to-close funnel.

What to prioritize:

Strong Cart Conversion and low Refund/Cancellation.
Clear commission on upsells and continuity.
Offers that share funnel KPIs (registration rates, show-up rates, close rates) if you’re sending webinar traffic.

Where Each Platform Tends to Convert Better

This is directional, not a law of physics. Your angle, pre-sell, and traffic quality change everything.

Health, Fitness, and Supplements

ClickBank advantage: Lots of top-shelf VSLs and supplement funnels refined over years. Aggressive A/B testing and classic story-based offers that move cold traffic.
Digistore24: Fewer choices in some sub-niches but often clean checkout and solid continuity on the ones that are there.

If your traffic leans U.S. mainstream and you run native or YouTube, ClickBank’s depth can be a conversion playground.

E-Business, Marketing Tools, and Courses

ClickBank: Plenty of bizopp and marketing offers, sometimes flashy, sometimes brilliant.
Digistore24: Strong representation of software, tools, and course creators who invest in webinars. If you’re good at pre-selling registration or building a value ladder (lead magnet -> webinar -> close), you can see very high EPC on Digistore24.

Finance/Trading/Crypto

Digistore24 has historically showcased more of these offers and a number of webinars that monetize hard. Be careful with ad platform policies; these niches are compliance magnets.
ClickBank has finance and trading too, but often less aggressively positioned.

If you rely on paid traffic via Google or Facebook, build compliant pre-sell pages and expect a longer warm-up cycle.

Software/SaaS and Subscriptions

Digistore24 often feels more SaaS-friendly, with smooth checkout and explicit cancellation stats.
ClickBank supports subscriptions as well; certain software offers there scale brilliantly, especially when you pair them with tutorial-style pre-sells.

European Languages and DACH Regions

Digistore24 tends to win here. Localization and payment flows feel native to EU users.
ClickBank can still work if the offer localizes well, but your best high-converting bets in German or French often sit in Digistore24.

The Funnel Traits That Quietly Make or Break Conversion

No matter which marketplace you choose, these ingredients consistently separate “suspiciously good EPC” from “I guess we’re learning.”

Hook Quality: A big idea you can summarize in a sentence. “A 30-second breakfast tweak lowers blood sugar” beats “A comprehensive 12-module course.”
Pre-Sell Alignment: Quiz pages, contrarian article-ads, case-study stories. Your pre-sell’s angle must mirror the sales page’s promise.
Checkout UX: Speed, clarity, recognizable payment methods, order bumps that feel like a favor rather than a mugging.
Upsells/Downsells: Smart sequencing can multiply EPC. Sloppy offers tank refunds.
Trust Signaling: Testimonials, badges, and vendor transparency. You can’t install trust with a plugin, but you can showcase it.
Post-Purchase Journey: Onboarding emails, quick wins, and support response times reduce refunds and improve lifetime value.

A Practical Workflow to Find High-Converting Offers (Without Moving In With Your Spreadsheet)

Here’s a repeatable process you can use on either marketplace.

Define your audience and constraints

Who are you targeting? Geographic region? Language?
Traffic source(s): SEO, email, YouTube, TikTok, Facebook, Google, native.
Compliance limitations: plan pre-sells for stricter ad platforms.

Shortlist 3–5 offers per platform

On ClickBank: Sort by Avg $/Conversion, then sanity-check Gravity. Avoid chasing the absolute top if your traffic is niche.
On Digistore24: Filter by high Cart Conversion, healthy EPC, and low cancellation. Put one “longer-cycle” webinar offer in your mix.

Contact affiliate managers

Ask: refund percentage, top creatives, geos that perform, device split, and pre-sell angles that work. This saves you thousands.

Build your pre-sell variations

Create at least two: a story angle (confessional tone works surprisingly well) and a quiz or checklist angle. Keep them short, mobile-first, and specific.

Set up tracking

Use UTM parameters for traffic source, campaign, ad, and placement.
For ClickBank, add TID/subid for ad-level tracking.
For Digistore24, use ds_sub parameters and configure S2S postback to your tracker (e.g., Voluum, RedTrack, ClickMagick).
Validate the pixel/postback fire with a test purchase or a demo order.

Launch small test campaigns

300–1,000 clicks per offer variant if CPC is low; otherwise, set a clear budget limit (e.g., 1–2x the payout) to evaluate viability.
Rotate creatives and headlines; record CTR, pre-sell engagement (scroll depth, quiz completion), and offer CR.

Pick winners and scale

Eliminate offers that can’t reach breakeven with reasonable CPCs.
Increase spend on the best EPC and CR combination.
Contact the affiliate manager for a private bump or unique angles once you prove volume.

Hypothetical Case Studies: How the Math Often Plays Out

Numbers can be soothing, like a spreadsheet lullaby.

Case 1: ClickBank Health Supplement

Traffic: Native ads to a quiz pre-sell
Clicks: 2,000
Pre-Sell CTR to Offer: 55% (1,100 hops)
Offer CR: 2.2% (24 sales)
Initial Commission per Sale: $45
Average Upsell/Order Bump Commission: $20
Refund Rate (first 30 days): 8%

Gross commissions

24 sales x ($45 + $20) = $1,560

Refund-adjusted (assuming 8% of buyers refund)

Net sales ~22.1 → ~$1,438

EPC per offer click (hop)

$1,438 / 1,100 ≈ $1.31

EPC per ad click (pre-sell click)

$1,438 / 2,000 ≈ $0.72

If your blended CPC is $0.55, you’re profitable on front-end EPC alone. If rebills kick in (e.g., $10/month for 3 months on average), your 60–90 day EPC climbs further.

Why this works on ClickBank: mature supplement funnels with aggressive but compliant upsells and large AOV.

Case 2: Digistore24 Webinar Offer (High Ticket)

Traffic: YouTube to story-based pre-sell to webinar registration
Clicks: 1,500
Reg Rate: 35% (525 registrants)
Show-Up Rate: 28% (147 attendees)
Close Rate: 8% of attendees (12 sales)
Ticket: $997
Commission: 40% ($398.80 per sale)
Cancellation/Refund: 5% within 30 days

Gross commissions

12 x $398.80 = $4,785.60

Refund-adjusted

Net sales ~11.4 → ~$4,545

EPC per ad click

$4,545 / 1,500 ≈ $3.03

Yes, this looks stunning. The caveat is that you often need a longer ramp-up period, warmer traffic, and strong pre-sell content to hit those show and close rates. When it works, Digistore24’s webinar-heavy ecosystem sings.

Traffic Sources and Compliance Considerations

You could have the perfect offer and watch it tap dance away because you ignored compliance. A few reminders:

Facebook/Instagram: Sensitive to claims in health and finance. Bridge pages with compliant language and benefit-driven but specific proof help. Avoid “cure,” guaranteed income, dramatic before/after claims.
Google/YouTube: Landing page experience and ad policy compliance matter. Direct-linking to aggressive VSLs is often a fast track to disapproval. Use helpful pre-sells with value content and soft CTAs.
TikTok: Short attention span platforms reward curiosity hooks, but compliance is enforced. Avoid medical claims; use lifestyle framing and personal experience stories.
SEO/Content: You can send slower, warmer traffic and convert on offers with solid reputation, especially for software/tools and evergreen health.
Email: Your superpower. You can segment hard, A/B test angles, and nurture. Both marketplaces can shine with email if the pre-sell and follow-ups are aligned.

Compliance is also geo-specific. EU markets often require clearer disclaimers, consent, and refund information. Digistore24’s checkout and terms often feel native to those expectations.

Bonuses and Positioning: The Secret Sauce Behind Many “High-Converting” Claims

When affiliates say an offer “converts,” they often mean “it converts with my bonus stack.”

Your bonus strategy can be the difference between a shrug and a sale:

Problem-Specific Templates: If you promote a funnel builder, include a niche-specific template pack and a quick-start video.
Accountability and Support: For diet offers, add a 14-day meal plan calendar, shopping lists, and a support email. For trading, offer a “demo account checklist” and daily routine sheet.
Quick Wins: A one-page “first 24 hours” action plan builds momentum and reduces refund risk.
Scarcity with Integrity: Time-limited bonuses tied to your capacity to support buyers.

Make it simple to claim, deliver instantly, and position it as doing the hard parts for your buyer.

Testing Framework and KPIs You Can Rely On

If you want consistent winners, systematize your tests.

Baseline KPIs to monitor
- CTR (ad to pre-sell): Aim for 0.8–3% on native, 1–5% on social depending on angle.
- Pre-sell engagement: Scroll depth >60%, quiz completion >30%.
- Offer CR: For cold traffic, 0.5–3% is common on mid-ticket; webinars have a longer funnel but can yield high EPC.
- EPC: Your North Star. Beat your CPC by a healthy margin.
Controlled testing sequence
1. Test pre-sell angles first (story vs quiz vs checklist).
2. Within the winning angle, test hero image/headline.
3. Then test offers: rotate 3–5 in the same niche to find a home-run EPC.
4. Optimize device and geo targeting.
5. Iterate creatives; keep a “hit list” of top-10 headlines.
Budget allocation
- Invest just enough to reach directional significance. For mid-ticket offers, you usually need at least 500–1,000 offer clicks combined to find a clear leader.
Tracking hygiene
- Unique subids per ad set.
- Consistent naming conventions.
- Confirm postback fires for both platforms.

Common Mistakes That Make Good Offers Look Bad

It’s not always the offer; sometimes it’s the hustle.

Misaligned Pre-Sell: If your pre-sell promises “7-minute abs” and the sales page opens with a thesis on mitochondrial function, users bail.
Ignoring Refund/Cancellation: You scale to the moon, then accounting quietly drags you back to earth.
Overreliance on Gravity or EPC Alone: Both can be distorted by seasonality, affiliates with massive lists, or a single viral push.
No Device Segmentation: That gorgeous long-form page might be a tragedy on mobile.
Scaling Too Fast: You saw three sales and decided to sprint. Let the funnel breathe through the buyer cycle.
No Relationship with the Affiliate Manager: You left money and ideas on the table. Ask for tested angles, compliant creatives, and funnel updates.

Decision Guide: Which Platform Should You Choose Today?

Here’s a quick guide you can use based on your situation.

Choose ClickBank first if:
- Your audience is largely U.S.-based.
- You run health/fitness, self-help, and broad consumer angles.
- You love VSLs with proven upsell stacks and are okay testing 2–3 to find the gem.
- You rely on native ads, YouTube, or SEO and can drive cold traffic.
Choose Digistore24 first if:
- You target EU or DACH markets, or you need multilingual options.
- You prefer webinar/coaching funnels or software/tools with clear cart conversion.
- You want longer cookie windows (when available) and transparent cancellation metrics.
- You’re comfortable warming traffic via content and email sequences.
Cross-test both if:
- You’re in e-business or marketing tools, where both platforms host winners.
- You’re building an authority site or channel and want the best long-term EPC.
- You can produce a pre-sell in 2–3 angles and let the data crown a winner.

Cookie Windows, Payouts, and Practical Money Stuff

These details can quietly improve your bottom line.

Cookie Windows: ClickBank often uses around 60 days, while Digistore24 frequently shows longer windows (e.g., 180 days). Vendors can override. Last-click typically applies. If you run longer buyer journeys, longer windows help.
Payout Cadence: Both support regular payouts (weekly/bi-weekly) with thresholds and hold periods. The first payout might take longer for new accounts. Methods vary by country; expect bank transfer/ACH and wire options.
Refunds: ClickBank traditionally features generous refund periods on many offers; Digistore24 varies by vendor and geography. Always ask for current rates.
Private Commission Bumps: After you send 20–50 sales in a consistent month, ask for a bump or exclusive creative. This is where your EPC gets a quiet raise.

A Simple Earnings Estimator You Can Use Right Now

Use this quick framework for any offer on either marketplace.

Inputs

Your CPC (or CPM blended to a CPC)
Pre-sell CTR to offer
Offer CR
Average commission per sale (including upsells, less expected refunds)
Any rebill lift over 60–90 days

Formula

Offer-click EPC = Offer CR x Average commission
Ad-click EPC = Pre-sell CTR x Offer-click EPC
Profit per click = Ad-click EPC – CPC

Example

CPC: $0.60
Pre-sell CTR: 50%
Offer CR: 2%
Avg commission: $60
Offer-click EPC: 0.02 x 60 = $1.20
Ad-click EPC: 0.50 x 1.20 = $0.60
Profit per click: $0.60 – $0.60 = $0.00 (breakeven on front-end; upsells/rebills and email follow-up can push you above breakeven)

This is why “high-converting” needs to include your real-world funnel and not just the marketplace screenshot.

How to Work With Affiliate Managers Like a Pro

You’re not a nuisance; you’re a partner. Ask for:

Top-performing angles and compliant headlines.
Device and geo breakdowns that matter.
Refund/cancellation stats over the last 90 days.
Creative packages you can use without triggering ad rejections.
Two-liner summaries of the “big idea” so your pre-sell echoes it exactly.

If you bring a real test plan and a clear budget, you’ll be surprised how helpful managers can be.

Short, Honest Pros and Cons

Because sometimes you just want the truth in bullet points.

ClickBank Pros
- Giant catalog, mature funnels, strong upsell economics
- Tons of community knowledge and case studies
- Many open offers, easy to start
ClickBank Cons
- Some offers are over-promoted, more competition
- Refund windows can be long
- Quality variance is wide; you must test
Digistore24 Pros
- Strong in EU/DACH; clean checkout UX
- Helpful cart conversion and cancellation metrics
- Webinar and high-ticket funnels can produce huge EPC
Digistore24 Cons
- Some niches have fewer choices than ClickBank
- More offers require approval
- Longer funnel cycles require patience and warm traffic

Quick Comparison: Which Platform “Usually” Has Higher-Converting Offers?

“Usually” is doing a lot of work here, but here’s the pattern many affiliates report:

For broad U.S. health/fitness and evergreen consumer niches: ClickBank often wins on raw conversion and scaling ease.
For EU-focused markets, webinars, and software/tools: Digistore24 often wins on cart conversion, EPC stability, and funnel transparency.
For high-ticket coaching/training and long buyer journeys: Digistore24 feels friendlier due to robust webinar ecosystems.
For aggressive cold-traffic scaling with tried-and-true VSLs: ClickBank is hard to beat.

Your traffic, your angles, and your follow-up are the swing votes.

Action Checklist You Can Use This Week

Use this as a mini project plan.

Step	Action	Notes
1	Pick one niche and one traffic source	Keep it focused: e.g., YouTube + health
2	Shortlist 3 ClickBank offers and 3 Digistore24 offers	Balance by AOV, CR, and refund/cancellation
3	Email affiliate managers	Ask for creative, stats, working angles
4	Build 2 pre-sell pages	One story-based, one quiz/checklist
5	Set up tracking	Subids, UTMs, postback tested
6	Run a controlled test	500–1,000 offer clicks total across variants
7	Choose the winner by EPC	Kill underperformers fast
8	Negotiate bump	Share your results; ask for 5–20% more
9	Scale carefully	Increase budgets in 20–30% steps
10	Add a bonus stack	Drive differentiation and reduce refunds

Final Verdict: Who Has the Most High-Converting Offers?

If you forced yourself to choose a single winner without context, you’d be playing a game rigged by nuance. Here’s the real, useful answer:

ClickBank likely has more high-converting offers for mainstream U.S. cold traffic, especially in health/fitness and broad consumer niches. The sheer volume, plus mature funnels and aggressive but refined upsell stacks, means you can find consistent winners and scale them.
Digistore24 likely leads in high-converting offers for European audiences, webinar-based sales, software/tools, and high-ticket programs where cart conversion and cancellation control matter. If you’re good at warming traffic and aligning a longer buyer journey, your EPC can exceed ClickBank’s.

The best move is to run a 2–3 week head-to-head test with similar angles and budget. Let EPC, refund-adjusted commissions, and scale potential decide. One platform will usually stand out for your traffic, and it may not be the one with the loudest leaderboard.

A Few Parting Tips So You Actually See Those “High-Converting” Results

Mirror the vendor’s big idea in your pre-sell and ad. If they tease a “one-minute pantry trick,” don’t lead with a lecture on insulin.
Watch mobile performance like a hawk. Squeeze seconds out of load times.
Use social proof ethically. If you don’t have it, borrow credibility by giving free value before your CTA.
Revisit your winners. Offers change. Funnels get updated. EPC can improve with a quick chat with the manager and one new pre-sell headline.

You came here to pick a marketplace, but what you really needed was a method. With the framework you have now, you can turn either platform into a source of high-converting offers for your audience. And if a metric starts flirting with you a little too hard, you’ll know exactly how to make it prove itself.